Late last year (November 2016), I was approached by a client with a new start-up company in Indianapolis, IN that rehabbed houses for the homeless veteran population in and around that surrounding area.  Originally, they were only looking for a logo redesign. Once that was complete, I took it a step further and gave them a new corporate identity complete with their own business cards, envelopes, letterhead, and trifold brochure that sets them apart from other companies that perform the same services.

RivieraBrandBook2 1.jpg
RivieraBrandBook2 2.jpg
RivieraBrandBook2 3.jpg
RivieraBrandBook2 4.jpg
RivieraBrandBook2 8.jpg
RivieraBrandBook2 5.jpg
RivieraBrandBook2 6.jpg
RivieraBrandBook2 7.jpg
RivieraBrandBook2 9.jpg
RivieraBrandBook2 10.jpg
RivieraBrandBook2 11.jpg
RivieraBrandBook2 12.jpg
RivieraBrandBook2 13.jpg
RivieraBrandBook2 14.jpg
RivieraBrandBook2 15.jpg

For this project, I had to rebrand an either already existing casino/resort on the strip in Las Vegas or re-brand one that had existed at one time and had since been removed. As I had grown up here in in Las Vegas and had seen many of the older casinos, I opted to bring back the Riviera and make it compete with casino resorts like the Palazzo, The M, and the Bellagio by giving it a more updated and elegant logo as well as color scheme that would make it more appealing to the target clientele. It included assets like web banners, a billboard, print advertisement, as well as some collateral pieces like a matchbox cover and even drink glass.